ASICS: Sound Mind and Sound Body
"ASICS" is an acronym of the Latin phrase "Anima Sana In Corpore Sano." It means "a sound mind in a sound body." Staying true to that philosophy, ASICS is on a mission to become the number one brand for the sports enthusiast. They aim to continue to make the best product, to build on their many technological advances, and to push the limits of what can be learned from the body and its needs in athletic gear. The overall goal is to help active people bring harmony to the body and soul.
ASICS products were introduced to the United States in 1977 and brought with them an incredible story of athletic performance and technical advancements in Japan since 1949. ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness, a philosophy which still holds true today.
In May of 1990, ASICS opened the Research Institute of Sports Science in Kobe, Japan, covering more than 45,000 square feet of research facilities. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together. An all-weather running track, a hall for basketball and volleyball and several test rooms are all part of the complex. Their work is being done with only one goal in mind, to enable professional and recreational athletes all over the world to perform better and to enjoy themselves. The researchers at Kobe use high-speed cameras, hi-tech measuring equipment and sophisticated computer software to translate the findings of their fundamental research into new materials and products. Shock absorption systems, anti-overpronation features, outsoles with Wet Grip Rubber, and water-resistant ASICS clothing are just a few of the ASICS innovations which have been put to heavy trials there.
Whether you're into running, team sports, tennis, walking, cross training, or just sport style, you'll find a great fitting ASICS shoe to suit your needs. And you'll save on them all with our discount offers. Just click an offer at the top of the page for savings. While you're at it, why not share them with your friends so they can enjoy the savings too?
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