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Baby Shaped Huggies
In the 1970s diapers were bulky and oversized. The competition between diaper manufacturers for absorbency resulted in ever increasing amounts of pulp and cotton to be stuffed into the lining. In reaction, there was concern among mothers that the weight of the diapers may effect the development of a child's bone structure. Kimberly Clark entered the market with a new diaper, one that was not the usual shape. Hourglass shaped and marketed as 'baby' shaped, the stuffing was oriented around the body in a less cumbersome way. Both more aesthetic and perceived as safer, Huggies quickly became a household name. But it did not stop there. In the 1980s, Huggies moved to become not just better shaped, but lighter. Through the use of super absorbent polymers, Huggies reduced its weight by 50%.
The Technology Behind Huggies
Originally diapers used fiber-based products such as tissue paper, cotton, sponge, and fluff pulp. However, the capacity of these materials is only 20 times their weight at most. In the late 1960s, the USDA developed a resin by combining acrylic and corn starch. The result was a material that could absorb hundreds of times its weight, and unlike the fiber-based absorbents previously used the liquid was not released. The resin was the first in a new class, superabsorbent polymers. Today, modern superabsorbent polymers are polymers that can over 400 times its weight in liquid, and up to over 60 times its own volume. They are used in chemical spills, fire-retardant gels, drown-free water source for feeder insects. Kimberly Clark, creators of Huggies diapers, was one of the first to see the value in these materials and made an improvement on diapers that would change the industry. In the 1980s, Kimberly Clark was able to use the technology to reduce the weight and bulk of their diapers by 50%. That was not all, since superabsorbent polymers hold their liquids without leaking, Huggies also became leak proof as well as lighter. Huggies continues to pave the way in hygienic technology for your child.
